Dena MersonCoaching & consultancy

Dena, founder of specialist horseracing consultancy Simply Racing, has extensive experience in coaching and mentoring in the racing industry. She devised and developed the Women In Racing mentoring programme, and works with leaders across the sport.

Her work with women focuses on furthering their careers, helping them develop the self-confidence and skills that will enable them to achieve their business objectives and thrive in senior management positions.

A Cambridge Graduate and former Managing Director at Credit Suisse, she has been an owner and breeder and sat on a number of racing boards before starting her own executive coaching business, Ad Libitum specialising in leadership, individual development and transition. Dena blends a keen understanding of horseracing politics with business expertise, working with individuals and organisations in managing change and helping people reach their potential.