Susie SourwineGaming industry

I'm an independent consultant in international racing business development. After a career of 15 years in on-course management and marketing fields in the USA and Canada, I decided to move to the UK in 2009. I spent more than three successful years as the Head of International Racing Business Development for Betfair before starting my own company in 2013.

One of the things that make me unique is an in-depth knowledge across multiple sectors in the industry, their economics, how they work together and how they work across major racing jurisdictions around the world.

I have deep roots in marketing and growing the fan, bettor and ownership bases of our sport. I also work within international betting regulations and have relationships with the major content providers globally.

I specialise in maximising return and efficiency to move clients towards their long term goals. I love measurability, big data, unique ideas, and people and horses who try hard. I am currently working with several exciting startups in the media, data, betting and technology space.

I am a passionate advocate of the horse and the fan who are often underserved in the business of our industry.